http://giselle-ux.com/prev-huffpost-app daily 0.75 2025-04-01 https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507049586216-PLQMS0LSMTY7CJQ4D4GI/old+app+map.png Previous HuffPost App https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1506999400409-MGB4MC05EG9WMYPXEH10/01_home.png Previous HuffPost App https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1506999401640-C8674R5J1HBAMQJAG2E9/02_home-scroll.png Previous HuffPost App https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1506999400956-9G8ABXW68T2Q8XCGXFB9/03_b-page.png Previous HuffPost App https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507049551894-Y5SYJHF6TPZ92IUN4YQE/03_b-page-no-image.png Previous HuffPost App https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507049570836-ULWJIMN186Q36MBWER9J/03_b-page.png Previous HuffPost App http://giselle-ux.com/aptoslabs daily 0.75 2025-02-27 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https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1740665602573-ZJMJKL11QR2LTLO5U09Y/Onboarding.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1740671400564-4103PFWF6QITJITC2BE0/Slate.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1742402361735-O6E4574CG46W1Z1FBC8Q/Gemini%2BNEW.jpg Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/0efb7634-86c3-401a-ba8f-922534a8b93d/Hansel+Banner.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1740669957437-2DPQTAW8H3KP039JI4F2/Explorer.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/f1939dc3-b472-4bc2-aa46-ea8ae4bf9e9f/Amex_darker.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1743439507435-44PPW9VN2MT32HNJFKZJ/2017-huffpost-new-logo-design-2.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/aa476c64-8a10-46f0-976b-dd8ea449febb/HuffPost+logo5.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/b9461c49-4ed3-48a5-94b2-eb702e3ab4be/00-sunrise-banner.jpg Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1743500416613-C2QKD0TG7ZA5R16V4NCY/atwork.png Work This is what the page used to look like before I kicked off the redesign. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1457563231777-TQOCO79J85C80OVN034E/00-ethno-3.png Work I kicked off this project with observational user research methods, such as ethnographic worksheets like this, to learn more about the daily tasks that our users completed with our digital products. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1457501264080-BCQTMUCYKNYZUT786GVN/site-map.png Work I created this site map to visualize how people navigated the site, and I began to think about how we could better organize the information they sought based on what I learned from research. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1457486278309-CY0VLVDSAQRC0KRNFQT5/00-sketch-1.jpeg Work I tested my sketches with users and continued to iterate based on the findings before moving on to wireframes. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1457486280246-45PN92PTEU96QQ6MEWYR/00-sketch-2.jpeg Work A variation of the homepage sketch. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1457486280334-X1U1SMJ3LAPWSJXI74FD/00-wireframe-1.png Work Once I got a better understanding about the users' workflow problems, I created wireframe flows to test out a "fuller version" of the site redesign I was proposing. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1457486280910-O35175Q3FEHNX40H554R/00-wireframe-2.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1457486259525-69HFGBD7H6YFZ7V897Z0/00-HP-cropped.png Work Once the wireframes were validated via research, I partnered with our technologies department and oversaw the development of an HTML prototype, working side-by-side with the developer to deliver it faster. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1457486261961-620ERZAV7UTVRWSO6NDW/00-MM-spend-cropped.png Work We used the prototype for usability testing as well as internal presentations to executives and other stakeholders. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1462038818282-W2XSXW6ADJMZM8RBRKOO/021516-new-HP-full-size.png Work Visual design is in progress, to be completed this year by my teammates. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1462839008676-9BNP2E11MDEAVYZZK7M7/AFC-HP-v4.png Work I created the visual design for reviewing and tracking card applications on the new website. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1462839008217-DBHFXK7I1GZD4GE7YNG3/AFC-Form-v2.png Work I designed the online card application for administrators to add new corporate cards for employees. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507051352840-LC5JXTZRH4VALL855DNA/iOS+App+Map+-+HuffPost.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507051514439-EWTV3ZOXM9T28OIZG934/News.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507055625117-PY0ZWJDXY4EABT2ASC9C/News+w+arrows.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507051536202-ZTXT69VZA0TF7HO2BM8S/Browse+-+Collapsed+MVP.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507051567424-Q3V5V241AKQODWKMF7SR/Browse+-+Collapsed.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507052480780-JDJ7TJ8NLP4Y4GQRTHZS/IMG_8846.PNG Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507052533415-317X6U74D06I1H61YEQD/IMG_8844.PNG Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507052985816-X8UIAQQQ5FHDXKX8SII6/IMG_8847.PNG Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507053023451-Y921W5BQCXT40KD67G22/IMG_8848.PNG Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507052699679-4AKUVWMB679FG8DG8RXO/nav+sketches.png Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507052031134-NS0E8N1X9QPFO8JFZ9QG/01_splash+GIF.gif Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507052066939-1PTXBBX8HAF5UU0BZVUB/04_small_img_card.gif Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507052120147-5SZY26FE4UMB694BUNTE/AB+transition+2.gif Work https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1555772111620-57MYONZAGTIAOBKPOQRE/full+app+map.png Work I created an app map to outline the entire app. This helped the team visualize the functionality that we wanted to build. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1555771657318-FWHLGBHXDW0IMR7NADPH/Home+-+new.png Work The new Hansel Home screen layout, after incorporating what I learned from user testing. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1555773358652-O73GIAZ2M00QZE7SGHDP/website.png Work I designed and helped code the Hansel website, which was launched as a fully responsive web app. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1555772527463-IFS4A9MRH0LL36I2OMGP/research1.png Work I ran a card sorting exercise with some potential Hansel users. This research method helped us realize what people were expecting to see on the Home screen, and we re-designed the layout according to what we learned. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1555772188510-DEUV6QK1SKNY1V4VQRMO/app+map.png Work Since the Home screen serves as the main navigation for the app, I included a list of all functionality for this screen specifically. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1555774433572-2POR28G6MQZTCG5VWUSR/mobile+screenshot.png Work I worked extensively on the carousel design, including some copywriting. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/8200bf43-d3b3-405b-825e-99351a4ffe90/image-asset.jpeg Work - Make it stand out From a single swap card in November 2025 to a full trading platform by summer 2026. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/e0bd789e-af6b-4843-957c-38ec3cc1ba48/02-swap-page-nov-2025.jpg Work - Make it stand out Nov 2025 · Version one was a single card on a sunset backdrop: pick a token, enter an amount, connect a wallet. It did one thing cleanly, and that was the point. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/23183371-00c2-4fe7-a8f1-c7724b6661a6/03-monad-client-page.jpg Work - Make it stand out Client ask · designed in 1 day. The Monad Bridge home, route details and all routes, built on the Sunrise swap card. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/58589b66-6ade-4ed7-b62d-dac101f80088/12-ia-overhaul-v01.jpg Work - Make it stand out IA overhaul, v0.1 · A sitemap and wireframes for Trade, Perps and an institutional API, with retail, institutional and pro-retail journeys mapped across them. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/7c00bf65-7ed7-47a1-98b6-d38bb347a550/13-ia-single-element-pages.png Work - Make it stand out Third round · Each page reduced to its one most important element, with the institutional journey in focus: KYB onboarding, an API dashboard, and docs with a sandbox. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/fba095d7-33c8-4c6e-9477-c5b3f6207d19/05-lit-launch-page.jpg Work - Make it stand out Early 2026 · As Sunrise listed MON, LIT and INX, the page grew into a homepage built around whichever token was launching. A partner wall showed every app carrying the asset, from Jupiter to Phantom. The swap page became somewhere to send people on every launch. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/a0983a04-291a-4e3c-81a3-c50f51e99234/06-mega-tao-launches.jpg Work - Make it stand out Spring 2026 · Same template, two brands. Launches sped up, and each one needed to feel like an event. I designed a dark, branded template where the token’s own art takes over the hero. It added a live price ticker, a Recent swaps panel and quick 25% / 50% / Max buttons. Same layout every time, so a launch took hours instead of days. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/10359aac-4687-436a-b56c-9418afb30186/07-terminal-three-rounds.jpg Work - Make it stand out Summer 2026 · The trading terminal in three rounds: each one added depth without moving what traders had already learned. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/2dcfb66a-1672-47a8-ad4f-02512c2469e0/Pinned+Tokens+Sidebar.png Work - Make it stand out v3 · Tokenized stocks like SpaceX and Micron sit next to crypto in the same interface. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/712cccdc-70d4-4100-b8c0-d35f8f1f3131/09-orders-one-row.jpg Work - Make it stand out Design decision · One limit order, one row. Expanded, it shows each fill, what’s still open and what happens next. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/9c0175cb-c3d6-4a6e-b659-bb837f118ae5/10-tokens-dashboard-v2.jpg Work - Make it stand out Late summer 2026 · (1) Rotating banner for new listings. (2) Headline stats: 24h volume, tokens available, top gainer, most liquid. (3) Top Gainers, Top Losers and Most Active. (4) Sortable table with 24h sparklines, plus Popular Funds like Berkshire Hathaway, ARK and Pershing Square. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/01421663-777c-43f2-a683-547dfb1d2c06/11-swap-card-five-ways.jpg Work - Make it stand out The swap card, five ways: the same From → To card, token pill, quick-amount chips and main button, across light and dark themes. http://giselle-ux.com/product-versus-ux daily 0.75 2016-03-13 http://giselle-ux.com/resume daily 0.75 2024-09-12 https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/b0019435-3349-4ce9-b8aa-4950a0ce2411/Giselle+Abinader+Resume.png Resume http://giselle-ux.com/process daily 0.75 2022-03-18 https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1506397301190-MIWH88WBKNQ6AWC20LZ1/metrics+graph Process ACTUAL DATA: The number of visits to the “Add/Remove Employee Cards” page. As the most requested feature for people calling customer service, the lack of discoverability spiked Amex call volume unnecessarily. http://giselle-ux.com/about daily 0.75 2026-10-06 https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/a749abfd-9af8-47de-9546-77d8d0a40e55/giselle.jpg About http://giselle-ux.com/tff-1 daily 0.75 2016-03-12 https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1457794524884-9FSDENVD87970J86HAE2/large_article_149122805_marquee.jpg Tribeca Film Festival https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1457794633558-958KHLKX32BQSUPDKCET/image-asset.jpeg Tribeca Film Festival http://giselle-ux.com/journey-map daily 0.75 2025-03-19 https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1460658418550-R9IO78XHQNNJL2N0J4D8/image-asset.png Journey Map http://giselle-ux.com/huffpost-app daily 0.75 2025-02-12 https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1555968449498-8JJ3O9LSLR1C7MC57BC9/HP%2B-%2BHome.jpg HuffPost App https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1555966912145-JPD5B1J1N3IX0OU0GICF/new+app+map.png HuffPost App I created an outline to show the many different topics covered by HuffPost. The next step was to find out which ones people visited the most and streamline the menu. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1555966597547-ZN8DL3XVR0W32Q7IS072/News%252Bw%252Barrows.jpg HuffPost App Using arrows as a design affordance to show that you can swipe between pages. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1555966105196-9NO8MH30BCTVK2S18I1B/News.jpg HuffPost App A horizontal swiping topic menu below the header is standard in many news apps. I explored how the HuffPost tab bar might change with this navigational menu across the top of the main News screen. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1555966621081-Y6CSVTAEEGD286XI1XC8/IMG_8838.jpg HuffPost App I showed how other tabs would look if we incorporated a horizontally scrolling section on the News tab. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507052699679-4AKUVWMB679FG8DG8RXO/nav+sketches.png HuffPost App An early sketch of a news story in a feed opening up into a full article on a mobile screen. The user can then swipe between news stories without having to go back to the feed. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507052031134-NS0E8N1X9QPFO8JFZ9QG/01_splash+GIF.gif HuffPost App This is a prototype I made of the sketch on the left. Tapping on a story from the news feed expands it into an article screen. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507052066939-1PTXBBX8HAF5UU0BZVUB/04_small_img_card.gif HuffPost App Another story card layout that expands into a full article view. My exploration had to account for each of the layouts that exist on the News feed. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1507052120147-5SZY26FE4UMB694BUNTE/AB+transition+2.gif HuffPost App A visually designed prototype showing the animation we wanted to build. http://giselle-ux.com/reader-stats daily 0.75 2025-02-12 https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1607523593645-YVV29PCSIUBVN4LWNGRD/Articles+Opened+-+Expanded.png Reader Stats https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1607521794184-LFXGRPK4Z4JMRFKITNF6/Reader+Stats+Home.png Reader Stats I designed the HuffPost Reader Stats screen for users with profiles who wanted to track their news consumption behavior. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1607522551451-Z9AJEGJVIBH9KLJZSDKC/Notification.png Reader Stats I also created the entry points to the Reader Stats page, designing the notification alert that appeared across the app. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1607521996371-X88LGCGEAIUQ89HUS5WR/Reader+Stats+New.gif Reader Stats https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1607522143800-XXRZT66NOIXATZX9N7GU/Articles+Opened+Module Reader Stats https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1607522738528-WL3PBECRJIXLFU3RZDZ0/04_Reader+Stats+notification.png Reader Stats Visual design of the in-app notification that takes the reader to view their Stats http://giselle-ux.com/gemini-onboarding daily 0.75 2025-02-27 https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1740685193007-WKFH5ZWEQUSGC9LBO4NO/Gemini%2BNEW.jpg Gemini Onboarding https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/9126fee5-1b51-4e5c-807a-8a09dfabb41a/User+flow+chart.jpg Gemini Onboarding User flow chart depicting steps and processes during registration. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/fcbaad15-4b75-4c89-9b09-55b93be68c25/Address+capture.png Gemini Onboarding Higher fidelity UX flows for a prompt asking users to update their information. This guided the team discussion before committing to a solution, highlighting tradeoffs with each approach. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/bd3ed5df-f153-4959-a656-8f18cf13882e/Figma+organization.jpg Gemini Onboarding - Make it stand out An expert with Figma, I organize designs with a central repository to maintain a mini “design system” within my file. https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1740672317270-33CZ5B0PWX9IFRFPJKFM/Enter+address+1.png Gemini Onboarding https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1740672317275-GZJHMX4HNSV7NS9VKDTA/Enter+address+2.png Gemini Onboarding https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1740672318358-RVZ9UNTPWY0MWFEQD2UO/Enter+address+3.png Gemini Onboarding https://images.squarespace-cdn.com/content/v1/56df6210e707eb83275f2b14/1740672318748-U2QS1X62QAIIH7EGOJXG/Enter+address+4+1.png Gemini Onboarding